MAFL owners may keep up to three players each year, subject to the following mandatory salary escalation schedule:
| Keeper Year | Salary Increase |
|---|---|
| 1st | $3 |
| 2nd | $5 |
| 3rd | $10 |
| 4th | $14 |
| 5th+ | $20 |
Here is the official "keeper" list for the 2010 season:
| Team (Owner) | Player Name (POS, Team) | Years Kept | 2009 Salary | 2010 Salary |
|---|---|---|---|---|
| TDs 'n Beer (Jeff Aitken) | Maurice Jones-Drew (RB, JAX) | 1 | $63 | $66 |
| Robert Meachem (WR, NOS) | 1 | $2 | $5 | |
| Total Remaining For Auction | $89 | |||
| Hammer Time (Stan Ward) | Randy Moss (WR, NEP) | 3 | $34 | $44 |
| Felix Jones (RB, DAL) | 1 | $12 | $15 | |
| Total Remaining For Auction | $101 | |||
| Texas Totalitarians (Zee French) | Ray Rice (RB, BAL) | 2 | $6 | $11 |
| Rashard Mendenhall (RB, PIT) | 1 | $7 | $10 | |
| Total Remaining For Auction | $139 | |||
| Tushar Garg (Tushar Garg) | Hakeem Nicks (WR, NYG) | 1 | $3 | $6 |
| Jermichael Finley (TE, GBP) | 1 | $10 | $13 | |
| Total Remaining For Auction | $141 | |||
| I'm Rick James Bitch (Chris Brundick) | Michael Turner (RB, SDC) | 4 | $19 | $33 |
| Chris Johnson (RB, TEN) | 2 | $23 | $28 | |
| Pierre Thomas (RB, NOS) | 2 | $13 | $18 | |
| Total Remaining For Auction | $81 | |||
| Macho Combo Burrito (Mark Barger) | Andre Johnson (WR, HOU) | 1 | $33 | $36 |
| DeAngelo Williams (RB, CAR) | 2 | $22 | $27 | |
| Total Remaining For Auction | $97 | |||
| Chris Hobbs (Chris Hobbs) | Matt Ryan (QB, ATL) | 2 | $8 | $13 |
| Michael Crabtree (WR, SFO) | 1 | $1 | $4 | |
| LeSean McCoy (RB, PHI) | 1 | $11 | $14 | |
| Total Remaining For Auction | $129 | |||
| Return of the Ding (Rafer Dingledine) | Brandon Marshall (WR, MIA) | 1 | $10 | $13 |
| Darren Sproles (RB, SDC) | 2 | $4 | $9 | |
| Total Remaining For Auction | $138 | |||
| Freakin' Sweet (Emily Stevenson) | Aaron Rodgers (RB, PIT) | 2 | $25 | $30 |
| Cedric Benson (RB, CIN) | 1 | $23 | $26 | |
| Total Remaining For Auction | $104 | |||
| El Chupacabra (Kevin Stevenson) | Adrian Peterson (RB, MIN) | 3 | $51 | $61 |
| Peyton Manning (QB, IND) | 2 | $53 | $58 | |
| Ryan Grant (RB, GBP) | 3 | $18 | $28 | |
| Total Remaining For Auction | $13 | |||
| There is no Spoon (Craig Lovell) | Beanie Wells (RB, ARI) | 1 | $24 | $27 |
| Roddy White (WR, ATL) | 2 | $13 | $18 | |
| Total Remaining For Auction | $115 | |||
| Tsunamis (Tyler Wright) | Shonn Greene (RB, NYJ) | 1 | $3 | $6 |
| DeSean Jackson (WR, PHI) | 1 | $14 | $17 | |
| Total Remaining For Auction | $137 | |||
| Belders Brawlers (Shaun Belders) | Eli Manning (QB, NYG) | 3 | $15 | $25 |
| Total Remaining For Auction | $135 | |||
| The Untouchables (Cindy Aitken) | Miles Austin (WR, DAL) | 1 | $10 | $13 |
| Tim Hightower (RB, ARI) | 1 | $10 | $13 | |
| Owen Daniels (TE, HOU) | 1 | $3 | $6 | |
| Total Remaining For Auction | $128 | |||
| Steve Walz (Steve Walz) | Joe Flacco (QB, BAL) | 2 | $4 | $9 |
| Total Remaining For Auction | $151 | |||
| Neil Parikh (Neil Parikh) | Philip Rivers (QB, SDC) | 2 | $12 | $17 |
| Bernard Berrian (WR, MIN) | 1 | $14 | $17 | |
| Total Remaining For Auction | $126 | |||